Source: WWD
Reju is moving beyond pilot-stage rhetoric by securing direct partnerships with six mills and building physical recycling infrastructure. The mill partnerships matter more than the recycling hubs: they lock in guaranteed offtake for recycled material, solving the fundamental problem that has trapped circular fashion in the startup graveyard—beautiful intentions, no actual demand signals from manufacturers. The shift is from collecting textiles to integrating into the production pipeline, which is the only path to addressing the estimated 92 million tons of textile waste annually.