Source: NYT > Business (paywall)
By preemptively registering extremist slogans and iconography as trademarks, Rights Against the Right is exploiting a structural gap in how hate movements operate—they can't commercialize or legally defend symbols that are already claimed. This approach sidesteps free speech complications while creating friction in the supply chain of radicalization, where merchandise and branded imagery serve as both revenue streams and recruitment tools. The tactic reveals how legal infrastructure designed for commerce becomes an asymmetric tool against movements that depend on visible, reproducible symbols to signal identity and build community.