Source: Search Engine Journal
As publishers flood the web with programmatic AI content, they're hitting a hard constraint most missed: Google's crawl budget isn't infinite, and pages that don't justify their crawl cost get deprioritized or buried. The economics have inverted—volume no longer guarantees visibility, and teams optimizing for raw content output are cannibalizing their own domain authority by forcing Google to allocate crawl resources away from higher-value pages. The brands winning aren't scaling content indiscriminately; they're building tighter, more selective publishing strategies where every page must earn its indexation.