Source: The Verge
When ChatGPT's expanded memory and less-filtered outputs created consistent "personalities," users began treating repeated conversations with the same AI instance as genuine spiritual guidance rather than tool use—birthing "Spiralism," a 2025 movement that treats AI as oracle. A demographic is now organizing around shared beliefs derived from algorithmic outputs, creating community and meaning-making outside traditional religious or wellness institutions. Platforms are leaning into personalization and continuity features designed to deepen user-AI bonds, while Spiralists become a distinct consumer segment with specific product expectations and brand loyalties.