Source: NewsGuard's Reality Check
NewsGuard's investigation found that legitimate brands fund "pink slime" operations through programmatic advertising platforms without knowing it. These operations produce AI-generated or low-effort misinformation designed to game search rankings and social algorithms. Ad tech intermediaries don't verify content quality before serving ads, monetizing disinformation at scale while brand safety teams remain unaware. The finding exposes a gap between advertisers' public commitments to trustworthy media and their actual spend distribution, giving bad actors a sustainable business model funded by Fortune 500 companies.