Source: NYT > Business
McDonald's entry into the refresher category reflects cold beverages' shift from seasonal margin play to year-round revenue battleground. Dunkin' and Starbucks now sell more cold drinks than hot ones—a structural inversion that forces every chain to compete for share in this segment or cede traffic. The stakes are traffic conversion: a customer buying a $6 cold refresher instead of a $2 coffee, or switching to a competitor, changes unit economics across the QSR beverage ladder. McDonald's move confirms refreshers are no longer a Starbucks-owned category. Chains without credible cold offerings risk losing daypart relevance as consumer preferences shift from hot drinks.