Source: The Verge
Microsoft is retiring prominent Copilot buttons in favor of buried "writing tools" menus. The shift deprioritizes the chatbot interface in favor of task-specific AI features that don't require context-switching. This rebranding reflects mounting evidence that users resist conversational AI agents in productivity apps. The value proposition has narrowed: embedded, invisible assistance beats another chat window. Microsoft is learning what OpenAI has discovered through its own struggles: consumer AI adoption stalls when it demands behavioral change. The winning move is making AI a utility, not a destination.