Source: WIRED
With self-published AI content flooding Amazon and other platforms, traditional publishers are exploring certification systems to guarantee human authorship—a defensive move that requires marketing the default as a feature. This reflects consumer anxiety about authenticity scarce enough to demand third-party verification, much like "organic" food certifications. Human-written work may command premium positioning in a tiered market. If these labels gain traction, publishers will compete less on content quality and more on provenance, while legacy institutions claim a new gatekeeping role in an information landscape where trust is degraded.