Source: TechCrunch
Rippling's new AI Spend Console reflects a shift in enterprise AI adoption: from "how do we use this?" to "how much is this actually costing us?" The company's own spending—millions burned in months—prompted an internal reckoning that became a product. AI ROI measurement is now table stakes for any platform claiming to manage enterprise spend. Vendors who can prove cost containment and attribution will outcompete those still selling transformation theater.