Source: NYT > Business (paywall)
One of America's longest-running magazines is abandoning the physical product that defined its identity. The Saturday Evening Post, founded in 1821, is pivoting to digital-only—a final acknowledgment that even iconic mastheads can't sustain print economics at scale. The shift mirrors the fate of competitors like Life and Look, but the Post's longevity makes it symbolically sharper: this is a cultural institution, not a struggling niche title, admitting the print business model no longer works. What remains is the brand and archive, not the weekly ritual that once made it a household object.