Once-hot brands are losing steam as demand and engagement slip.

1. Build-out · ExtendsSony Is Killing PlayStation Game Discs Exactly How Apple Killed the Headphone JackYankodesign
   Aug 7

1. Pushback · ExtendsSony Removing Purchased ContentMjtsai
   Aug 12
2. Adoption · ExtendsSimilarweb: Bluesky's mobile MAUs fell 27% YoY to 10.4M in June and DAUs fell 26% to 3M in July; X's mobile MAUs fell 3% to 302M and DAUs fell 7% to 123.7M (Sarah Perez/TechCrunch)TechCrunch
   Aug 12
3. Pushback · ConfirmsDeveloper Cold Iron Studios shuts down cloud version of $60 game with no refundsArs Technica
   Aug 11

1. Pushback · ExtendsTesla’s solar roof is dead — here’s what went wrongTechCrunch
   Aug 22

No stories were filed on this trend that week.

1. Pushback · ConfirmsSaturday Evening Post Will Stop Printing After 205 YearsThe New York Times
   Sep 2
2. Pushback · ExtendsStudy: ~33% of UK adults say they used illegal streaming services in the past three months, costing the sports, TV, and film industries ~£1.4B in annual revenue (Daniel Thomas/Financial Times)Financial Times
   Sep 1

No stories were filed on this trend that week.

No stories were filed on this trend that week.

1. Attention · ExtendsDoes H&M’s Margin Gamble Signal the End of Cheap Fast-Fashion?Substack
   Sep 27
2. Pushback · ExtendsXbox has become a shell of its former self, weighed down by job cuts and studio closures, as it focuses on franchises like Halo and reaching "a billion people" (Andrew Webster/The Verge)The Verge
   Sep 23

No stories were filed on this trend that week.

1. Pushback · Confirms$5 meals, $6 combos, and fewer visits: McDonald’s barrage of deals isn’t winning customers backFortune
   Oct 8
2. Pushback · ConfirmsThe Logistics Fumble: Why Nike Lost The Game To AmazonSubstack
   Oct 6

1. Attention · ExtendsGame Console Market Craters: Xbox and PS5 Sales Plummet Over 25%Slashdot
   Oct 12

No stories were filed on this trend that week.

No stories were filed on this trend that week.

1. Adoption · ConfirmsLabubu craze loses steamCNBC
   Nov 8
2. Pushback · ExtendsSnapchat swaps DAUs for MAUs as engagement trends weaken November 5Emarketer
   Nov 8
3. Pushback · ConfirmsGoodbye, SalonMjtsai
   Nov 7
4. Adoption · ExtendsThe Cybertruck’s Death Is Actually Great News for EVsWired
   Nov 7
5. Attention · ConfirmsWhat’s Driving Supreme’s Quiet ComebackBusinessoffashion
   Nov 6
6. Adoption · ConfirmsNintendo Switch 2 Sales Drop Nearly 40% After a Price HikeHypebeast
   Nov 6