Source: Search Engine Journal
OpenAI's ad product operates without auction data, reliable CPM standards, or audience insights. Advertisers face CPCs ranging from pennies to $22 and cannot optimize or compare performance against competitors. The transparency gap mirrors early Google Ads friction but with a key difference: Google built an ecosystem of third-party measurement tools. OpenAI has released neither the infrastructure nor the data needed for advertisers to move beyond guessing. Until OpenAI commoditizes performance visibility the way search incumbents did, ChatGPT Ads remains a testing channel rather than a predictable media buy.