// performance metrics

All signals tagged with this topic

Sep 9

Six Months In, ChatGPT Ads Lacks Basic Transparency for Advertisers

OpenAI's ad product operates without auction data, reliable CPM standards, or audience insights. Advertisers face CPCs ranging from pennies to $22 and cannot optimize or compare performance against competitors. The transparency gap mirrors early Google Ads friction but with a key difference: Google built an ecosystem of third-party measurement tools. OpenAI has released neither the infrastructure nor the data needed for advertisers to move beyond guessing. Until OpenAI commoditizes performance visibility the way search incumbents did, ChatGPT Ads remains a testing channel rather than a predictable media buy.

theme-brand customer success strategy performance metrics organizational incentives

Aug 2

Customer Success Reviews Incentivize Crisis Management Over Prevention

Source: Hakan⚡The CS Café

When renewal processes reward dramatic saves and escalations rather than steady relationship maintenance, CSMs optimize for visible firefighting instead of preventing churn before it starts. This structural misalignment means companies celebrate the CSM who talks a customer off the ledge in week 52, while the CSM who kept that account healthy all year gets overlooked. Prevented risk is cheaper and more predictable than last-minute rescues. The fix requires performance metrics that credit baseline health and early-stage expansion over heroic interventions.