Source: Simon Owens's Media Newsletter
The Times' games strategy is a retention mechanism designed to keep subscribers engaged during news lulls and low-interest cycles, not a diversification play or bet on new revenue. Ben Thompson's framing exposes how legacy publishers misread their own product: games aren't an ancillary business line but infrastructure for the core subscription model, filling temporal gaps where editorial content alone can't sustain daily habit formation. This distinction reframes the entire debate about media companies' "pivot to X"—the strategic question is whether any publisher can construct a vertically integrated engagement stack that doesn't rely on algorithmic feeds to drive return visits.