Source: After School by Casey Lewis
"Brain stacking"—curating visible piles of books and puzzles as phone alternatives—makes restraint performative rather than shame-based, inverting the usual TikTok playbook. The trend works because it offers a tangible shortcut to the "good consumer" identity (intellectual, deliberate, offline) that scrolling culture simultaneously erodes and rewards with attention. Self-improvement becomes another content category that drives engagement. People don't just want to read more; they now need social proof and an Instagram-ready setup to do it. The solution to algorithmic brain rot is algorithmic visibility around rejecting algorithms.