Source: The Next Web
Uber is building infrastructure to capture the 10-12 year old mobility market by embedding parental oversight into ride mechanics rather than requiring adult presence, directly competing with school buses and supervised transit options. This move targets a structural gap in last-mile transportation for latchkey kids while creating new data and behavioral dependencies on the Uber platform at formative ages. The value accrues not from the rides themselves but from embedding Uber as the default transit solution for an entire generation before they develop alternative habits.