Source: TechCrunch
Flipkart and Amazon are using their logistics networks and deep pockets to undercut dedicated quick commerce players like Blinkit and Zepto in smaller Indian cities, where these startups built their early advantages. The incumbents' ability to absorb losses through cross-subsidization from other business units makes sustained price competition unsustainable for VC-backed startups operating on thin margins. This mirrors Indian e-commerce consolidation patterns: global capital and infrastructure eventually overwhelm niche competitors, turning quick commerce from a standalone category into a feature bundled within larger platforms.