Source: Sixth Tone RSS
China's trillion-yuan womenswear market is fracturing as Gen Z consumers reject algorithmic curation that has homogenized fast-fashion offerings into indistinguishable basics. Younger women are treating secondhand markets as a counterweight to algorithmic recommendation engines that have consolidated style around safe, repetitive designs. This creates structural vulnerability for fast-fashion incumbents reliant on data-driven inventory optimization, as differentiation migrates from speed and volume to opacity and scarcity.