// adoption

Source: Featured Blogs - Forrester

Forrester found that consumers distrust AI in financial services despite its widespread deployment. The problem is straightforward: institutions are implementing AI systems without adequately explaining how they work or why they're being used. The solution—transparency and explainability—isn't technically novel but represents an operational shift for financial services, which have traditionally kept algorithmic decision-making opaque to protect competitive advantage and avoid liability. Banks and fintech platforms that lead with clear communication about AI's role in lending, pricing, or fraud detection can convert skepticism into confidence and turn compliance into competitive advantage.