AI Agents Will Expose Hidden Customer Demand
Source: Featured Blogs - Forrester
As personal AI agents handle routine requests at scale, they'll surface latent customer needs that human friction previously suppressed—customers won't abandon requests just because they're tedious. Brands need to prepare for dramatically higher service volumes and treat this visibility into unmet demand as a strategic asset, not just an operational burden, or risk losing customers to competitors who can actually fulfill those requests.