// ai-driven strategy

Source: Beet

Programmatic advertising is moving toward autonomous decision-making, where AI agents independently plan, negotiate, and execute media buys without human intervention at each step. This threatens traditional media buyer roles while creating new leverage for platforms that control the agency layer—whoever owns the agent owns the relationship with both buyers and sellers. Competition is shifting from ad tech vendors to those building the autonomous agents that will make six-figure decisions on behalf of brands.