AI Writes Ads, but Taste Remains a Human Monopoly
Source: Beet
The marketing industry is settling into a pragmatic division of labor: AI handles the scalable, repetitive work of production and targeting while creative directors and brand strategists maintain gatekeeping power over what actually resonates. Companies are choosing to deploy AI where execution can be routinized, not where judgment matters. The competitive advantage in advertising isn't writing copy faster, but deciding which ideas are worth scaling. Brands can automate execution, but they still need people with conviction to make the call on what's good.