Why consumers aren't actually using AI, despite ubiquity
Source: The Next Web
Most people are treating AI as a novelty feature rather than redesigning their workflows around it—they're prompting ChatGPT once a week instead of integrating language models into their daily routines. The gap between AI availability and AI adoption shows that consumer behavior change requires more than feature launches: it needs either significant friction reduction (like Gmail's integration path) or a forcing function (like losing a tool entirely). Until companies make AI the default path rather than an optional upgrade, adoption will plateau among early adopters.