AI Overhauls Search Behavior—Answers Must Come First
Source: Search Engine Journal
AI-powered search modes are changing how people query information: they're writing full questions instead of keyword fragments, which means they're less patient with narrative prose. Publishers and brands that bury answers in long introductions or rely on SEO-optimized preambles are losing to competitors who lead with direct, declarative statements. This is a structural shift in content economics, where the inverted pyramid reverses.