AI Agents Handle Media Buying Logistics, Not Strategy
Source: Beet
Ad tech vendors are positioning autonomous agents as operational tools—automating inventory discovery and campaign optimization—while deliberately positioning humans as the decision-makers on budgets and creative direction. This division of labor protects agency and brand power structures (and margins) even as it accelerates commoditization of execution work, much like programmatic advertising did a decade ago. Media buying is becoming unbundled from strategic advisory, forcing agencies to either retrain as AI operators or lose the tactical work altogether.