Agentic Commerce Needs Full Experience Design, Not Just Checkout Optimization
Source: Beet
The article identifies a gap in how brands approach AI-driven commerce: they're investing in smarter transaction moments while ignoring the customer journey that precedes checkout. Agentic systems only deliver value if embedded across discovery, personalization, and fulfillment—not added to a weak funnel upstream. Without rethinking how consumers find products and build trust before purchase, sophisticated AI checkout flows solve a symptom, not the root problem.