// consumer safety

Source: Six Colors

ElevationLab's case that mutes AirTag alerts—marketed for owners who don't want notifications about their own devices—is a direct tool for stalking and abuse. Apple's AirTag design already permits stalking through disabled notifications and manual alert suppression. A commercial product that normalizes silent tracking removes the final friction point between casual feature and criminal use. When third parties commercialize circumvention of safety features, manufacturers face a choice: design lockdown or liability.