Vertical Video Becomes the Default Format, Not the Exception
Source: The Verge
TikTok, Instagram Reels, and YouTube Shorts have normalized 9:16 aspect ratios so thoroughly that platforms are now redesigning their core experiences around portrait orientation—what was once mobile-native is becoming platform-native. Creators optimize for scroll-stopping motion and text overlay rather than composition. Brands retool production workflows. The visual grammar of digital media shifts toward snackable formats that favor algorithmic promotion over depth.