// cost structure

Source: MacRumors

If accurate, this projection inverts iPhone economics: memory shifts from a minor cost lever to nearly half the bill of materials, driven by Apple's rumored push toward on-device AI processing that demands vastly more DRAM and storage. Apple faces a choice between pricing out mass-market buyers or cannibalizing profit per unit, while memory suppliers like SK Hynix and Samsung capture most of the value uplift. The constraint holds only if Apple can't find alternative architectures—edge processing via custom silicon, federated models, or server-side optimization. If those options are limited, the AI capability roadmap becomes hostage to memory economics.