Social Media Users Trade Volume for Engagement
Source: Rachel Karten
As platforms like Instagram and TikTok prioritize algorithmic distribution over follower counts, creators are discovering that posting frequency no longer correlates with visibility. The structural shift rewards content quality and audience alignment over sheer output. Creator economics change: the pressure to maintain daily posting cadences collapses, but the bar for each piece of content rises, favoring specialists and niche communities over generalists grinding for impressions.