AI Agents Will Make Physical Experiences the New Ad Battleground
Source: Beet
As autonomous AI agents handle digital tasks and purchases, the ad industry's twenty-year obsession with clicks and impressions collapses—forcing brands to compete for attention in the real world instead. Flowcode's bet on QR codes and offline-to-digital bridges reflects where consumer decisions actually happen: not in feeds, but at the point of physical friction that AI can't yet eliminate. Digital attention becomes abundant and worthless, while brick-and-mortar moments, events, and tangible brand experiences become the scarce resource worth fighting for.