Grand Theft Auto 6's Empty Case Signals Death of Physical Game Packaging
Source: Aftermath
Rockstar Games is shipping GTA 6 in a blank case with only a code inside. This acknowledges that the $80 price point exists independent of the disc, the manual, or the collectible case. Publishers charge full retail with zero friction in production; consumers get no resale value or physical proof of ownership. The distinction between buying and renting has effectively collapsed.