Travel Brands Block AI Training While Seeking AI Visibility
Source: Skift
Travel companies face a contradiction. They're spending heavily on AI-powered personalization and chatbots to compete for customers, yet Skift's audit found that most of the 50 major travel sites actively prevent AI models from training on their content through robots.txt restrictions. The industry hasn't resolved whether AI is a competitive advantage to build or a competitive threat to defend against. The result: they're optimizing for short-term customer engagement while potentially ceding long-term influence over how AI systems understand travel.