DRAM Shortage Prices Out Budget Smartphone Buyers in India and Africa
Source: Davidoks
Memory chip shortages are collapsing the sub-$200 smartphone segment in emerging markets. Price-sensitive consumers have no alternative—manufacturers can't absorb DRAM costs without abandoning the category entirely. This creates a direct exclusion mechanism: rather than a gradual shift upmarket, entire customer bases in high-growth regions face a binary choice between obsolete models or stepping into the $250+ tier they can't afford. Market share flows to used phones and regressive alternatives. The constraint is raw input costs, not demand or competition—a supply-side chokepoint with consequences for digital inclusion.