Texas Couple Monetizes Data Center Boom With Roadside Beer Sales
Source: NYT > Business (paywall)
As hyperscale data centers transform rural Texas economics, opportunistic locals are capturing ancillary value through direct consumer sales rather than waiting for corporate trickle-down effects. The infrastructure creates genuine but fragmented wealth distribution—a couple selling to construction workers operates at a 6-pack margin orders of magnitude below what chipmakers, utilities, and land speculators pocket from the same facility.