Accenture Discovers AI Consulting Clients Are Hemorrhaging Money
Source: Daring Fireball
Enterprise consulting firms built entire revenue streams around AI implementation without understanding whether their clients actually achieved ROI. As customers now demand proof the investments paid off, the model is hitting profit margins. Accenture's effort to measure AI project returns suggests the consulting playbook of selling transformation on faith and hype is colliding with basic accounting. Firms now face a choice: deliver tangible business outcomes or lose repeat contracts to more disciplined competitors.