// generative ai training

Source: The Verge

Amazon's decision to make AI training opt-in rather than opt-out for Twitch creators reflects mounting pressure on platforms to negotiate data use rather than simply extract it—particularly as creators realize their on-camera personalities and performances have genuine commercial value in training generative models. This follows similar carve-outs from Meta, YouTube, and others. Platforms can no longer treat creator data as free training fuel without explicit permission. Most creators will likely stay opted-in by default, limiting the practical impact, but the precedent signals a shift: content rights are becoming a negotiation point rather than a buried terms-of-service item.