ChatGPT's User Base Has Gone Global—And Non-English
Source: Search Engine Journal
OpenAI's consumer product has crossed a threshold: English speakers are no longer the majority. Growth is fastest in Africa and Asia, where internet penetration and AI adoption are accelerating. This alters how the company prioritizes language model training, localization, and monetization. It also suggests that dominance in non-English markets will determine competitive outcomes in AI—a reality most Western tech companies have not yet internalized.