AI Agents Still Need Human Intermediaries, Not Legacy GDS
Source: Skift
Part of: AI middlemen take over shopping →
Amadeus and its competitors face a structural threat: as AI agents automate travel booking, they may bypass the Global Distribution System entirely and connect directly to airlines and hotels, collapsing the middleman layer that GDS companies have profited from for decades. Travel still requires a trusted intermediary to handle exceptions, liability, and customer service—it just may not be a 1970s-era data network charging per transaction. Amadeus's airline relationships and scale are table stakes, not competitive moats, if a more agile platform can offer agents better integration and take a smaller margin cut.