// performance advertising

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Sep 3

Roku Prioritizes Data Quality Over Volume in CTV Advertising Push

Source: Beet

Roku is explicitly rejecting the industry's signal-maximization playbook by constraining data inputs to improve ad targeting and performance measurement. The move amounts to an admission that data abundance in CTV has created more noise than signal for advertisers trying to justify spend. If the market leader in connected TV is saying "fewer is better," it's because current attribution and targeting frameworks are failing to prove ROI to brand marketers—a gap that directly threatens the premium CPM gains CTV has relied on. The shift consolidates around proprietary first-party data rather than third-party signal abundance, moving CTV ad platforms away from data aggregation toward data refinement.

theme-brand marketing performance advertising SMB

Mar 30

Pinterest Doubles Down on Measurement to Capture SMB Ad Spend

Source: Digiday

Pinterest is recognizing that performance advertisers—especially cost-conscious SMBs—won’t commit budget without transparent, reliable ROI tracking, making measurement infrastructure as important as ad creative itself. This strategic pivot, signaled by executive hires and organizational restructuring, reflects a broader market truth: platforms that can definitively link spending to outcomes will capture share from those relying on brand-narrative positioning. For a platform historically associated with inspiration rather than conversion, this is an existential repositioning that could unlock an enormous underpenetrated market segment.