Google Discover Lets Users Describe Their Ideal Feed to AI
Source: The Verge
Google is shifting Discover from algorithmic guessing to explicit user intent, letting people describe what they want rather than passively accepting recommendations. This moves discovery away from the passive-scrolling model that made Discover valuable to publishers and advertisers, requiring content creators to optimize for natural language queries instead of algorithmic signals. The change mirrors how ChatGPT transformed search behavior and reflects Google's bet that personalization-through-description is necessary to compete with AI chatbots for discovery traffic.