The $200 Cup of Coffee Is Now a Status Signal
Source: Eater
Specialty coffee has crossed from experiential luxury into conspicuous consumption, with roasters like Sey charging premium prices justified by provenance storytelling and scarcity rather than incremental quality improvements. Consumers are paying for narrative and social positioning—the coffee itself is the vehicle for displaying taste and access, not the primary value proposition. This pricing holds only as long as exclusivity and community gatekeeping remain intact; once the premium becomes visible as pure markup, the justification collapses.