Consumer Giants Deploy AI in Product Development Labs
Source: The Next Web
Unilever, P&G, and other CPG makers are using generative AI and machine learning to accelerate formulation cycles and predict consumer preferences, cutting months off development timelines for everything from shampoo to snacks. The real economic gain isn't replacing knowledge workers at scale. It's compressing the iterative loops where large corporations compete: faster formulation, lower failure rates, and quicker market response to trends.