// product volatility

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AI Products Ship Faster Than Customers Can Adopt

As AI-native companies release new features and capabilities weekly or biweekly, customer expectations and workflows lag dangerously behind—creating friction where customers signed up for one product but inherit a different tool. This acceleration mismatch inverts traditional SaaS dynamics: instead of customers demanding features, companies are now pushing complexity onto users who haven't internalized the previous version, forcing teams to constantly re-evaluate whether the product still solves their original problem or has become unrecognizable.