// publisher strategy

Source: Search Engine Journal

While AI-powered search tools like ChatGPT and Perplexity send a fraction of the traffic that Google does, their users engage with content at substantially higher rates—a gap that inverts the usual calculus of audience scale. Publishers optimizing purely for volume now face real pressure to capture these smaller but more attentive audiences, especially as the redirect-through-AI model fragments where reader attention concentrates. The monetization question is whether publishers can capture revenue from engaged audiences that bypass traditional ad-supported or subscription funnels entirely.