// roi/gtm

All signals tagged with this topic

Enterprise AI ROI Depends on Workflow Integration, Not Model Power

Companies have spent billions on AI infrastructure and models, but actual productivity gains remain underwhelming—the gap between investment and output suggests the bottleneck is organizational adoption, not algorithmic capability. The question has shifted from which model performs best to which processes can be automated end-to-end. Vendors and enterprises now compete on integration and change management, not parameter counts. This is changing how AI gets purchased and valued inside large organizations.