B2B Go-to-Market Organizations Have Outpaced RevOps
Source: Featured Blogs - Forrester
RevOps emerged to unify fractured sales, marketing, and customer success teams. But the go-to-market stack has moved on. Product-led growth, self-serve buying, AI prospecting, and ecosystem partnerships now sit outside traditional RevOps frameworks—which were built around sales-marketing-CS alignment. Organizations face a choice: fragment further or rebuild their operational model. Companies that treat RevOps as static will see their GTM functions realign around new bottlenecks—product-to-revenue handoffs, or AI automation versus human judgment—within 18-24 months.