// social media positioning

Source: Thesocialjuice

Both YouTube and LinkedIn are adding short-form video feeds and visual-first discovery because Instagram has monetized creator attention at scale while keeping algorithmic engagement high. This threatens YouTube's long-form advertising model and LinkedIn's B2B recruiting advantage, pushing both to canibalize their core products to keep creators who've grown dependent on Instagram's distribution rewards. The actual risk isn't becoming Instagram—it's diluting their own strengths without matching Instagram's network effects.