// social_virality

Source: Skift

Visit Norway capitalized on Trump's public dismissal of the country by updating an existing webpage, generating tens of thousands of visits in days. The play cost nothing but required speed and cultural timing. It transformed a potential liability into proof of wit and self-awareness, positioning Norway as a destination with personality rather than a generic tourism board. The mechanism inverts crisis management: treating an insult as a joke rather than a wound converts it into a marketing asset.