// software acquisition strategy

Source: Gettheleverage

Bending Spoons has executed a distinctive acquisition strategy—buying established but undermonetized software companies, stripping costs, and wringing cash flow improvements without major product innovation. This model works because these acquired platforms have existing user bases and brand equity that can absorb minimal development while Bending Spoons optimizes margins; the January 2024 AOL acquisition demonstrates they're willing to acquire even legacy digital properties if the math works. Bending Spoons is arbitraging the gap between founder-led companies that underinvest in monetization and a buyer willing to run them as cash machines.